Medical tourism is a growing industry, and many providers are seeking ways to attract patients from all over the world. Our client, a medical tourism provider, faced the challenge of low patient enrollment, despite offering high-quality medical services at affordable prices.
They approached us to help them boost their patient enrollment through targeted event marketing.
Challenge
Our client’s main challenge was a lack of awareness among potential patients. While their medical services were highly regarded, they were not reaching the right audience. This led to low patient enrollment and low revenue. They needed a way to increase their reach and attract potential patients who were interested in their services.
Solution
We conducted market research to identify the best events and venues where our client’s services could be promoted. We also worked with our client to develop a clear and compelling message that would resonate with potential patients. Once we had identified the right events, we developed a range of marketing materials to promote our client’s services, including brochures, banners, and digital ads.
At the events, we set up a booth that showcased our client’s medical services and provided information to potential patients. We also organized presentations and talks by our client’s medical professionals, where they could discuss their expertise and answer questions from the audience.
Results
Thanks to our targeted event marketing strategies, our client was able to increase patient enrollment by 30% in just six months. The events provided a platform to showcase our client’s services and expertise, which helped to build trust and credibility among potential patients. Our client also benefited from increased revenue and a stronger reputation in the industry.
Event marketing is a powerful tool for medical tourism providers who want to increase their patient enrollment and build their brand. By identifying the right events and developing a clear and compelling message, providers can reach the right audience and build trust and credibility. Our client’s success demonstrates the power of targeted event marketing for healthcare providers.