In the healthcare industry, it is becoming increasingly important to have a strong online presence in order to attract new patients and remain competitive. This was the challenge faced by a healthcare provider that approached us to help them increase their online visibility and patient base. The provider was struggling to reach their target audience and drive traffic to their website, resulting in low patient acquisition and revenue.
Our team of digital marketing experts implemented a comprehensive digital marketing strategy to increase the provider’s online visibility and drive traffic to their website.
Challenge
The healthcare provider’s website was outdated and lacked the necessary functionality to attract and engage potential patients. Their online presence was minimal, and they were struggling to keep up with competitors who had already established a strong digital footprint. They needed a digital marketing strategy that would not only drive traffic to their website but also improve patient acquisition and revenue.
Solution
Our team of digital marketing experts conducted a thorough analysis of the provider’s website and online presence, identifying key areas of improvement. We worked with the provider to develop a comprehensive digital marketing strategy that included the following:
Search Engine Optimization (SEO): Our team conducted extensive keyword research and on-page optimization to improve the provider’s search engine rankings and drive organic traffic to their website.
Pay-Per-Click Advertising (PPC): We developed and implemented a targeted PPC campaign to drive qualified traffic to the provider’s website and increase patient acquisition.
Social Media Marketing: Our team established and managed social media accounts for the provider on multiple platforms, including Facebook, Twitter, and Instagram, to improve their online visibility and engage with potential patients.
Content Marketing: We developed a content marketing strategy that included blog posts, infographics, and videos to improve the provider’s online presence and establish them as a thought leader in the industry.
Email Marketing: We developed and implemented an email marketing campaign to engage with current patients and encourage them to refer friends and family to the provider.
Results
The digital marketing strategy implemented by our team resulted in significant improvements for the healthcare provider. The provider saw a 60% increase in website traffic and a 40% increase in patient acquisition within the first six months of the campaign. Additionally, the PPC campaign generated a 10% increase in revenue for the provider. The content marketing strategy established the provider as a thought leader in the industry and increased their credibility with potential patients. The email marketing campaign resulted in increased patient engagement and referrals. Overall, our digital marketing strategy helped the healthcare provider reach new patients, increase revenue, and establish a strong online presence in the industry.